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The Post was founded in 2022 by long time friends, Sarah Knuth and Hollie Woodward. The two women met a decade prior while modeling for a local boutique and quickly bonded over their love of fashion and their premium comedic timing. Over the next 8 years, Hollie and Sarah went on to amass a social media following of more than 2.2 million women as they shared their personal lives, everyday style, and favorite beauty finds.