Arata

One evening in January 2016, Bhasin decided to use his mother's homemade hair gel recipe to style his hair for Madhok's wedding celebration. When Madhok asked Bhasin if he was concerned about hair fall or whitening from the excessive use of hair gel, Bhasin responded that his hair gel was 100% natural and made with organic flaxseeds. The next day, Bhasin sent Madhok a sample. Madhok tried it and noticed that this gel held his hair just as well as any other hair gel in the market. He immediately called Bhasin and said "Let's make this for everyone looking for a safe alternative to style their hair."